Leadership 2019-10-28T15:02:11+00:00

William D. Boeger PE, CPC, SHRM
Managing Director
Ph: (608) 592-2700

Our leadership believes that a business’s talent pool is the key to their business success. I also believe in helping individuals better themselves.  That is why we are successful at what we do here at SRA-Madison.  It is part of our DNA and we never give up.  “Talent alignment is deeper than just technical qualifications; it starts with understanding the culture and the chemistry and what drives a person to get up each day and do it again.”

Sanford Rose Associates® – Madison Managing Director, William “Bill” Boeger has 30 years of career experience in manufacturing operations, engineering and automation. Prior to opening the Madison office in early 2004, he worked with Kraft Foods, inclusive of work with the Oscar Mayer Meats, Cheese & Cultured Dairy, Pizza, Desserts, Beverage, Engineering & Operations and other functions. In his early career Bill worked in Plastic Packaging for Food & Beverage and Medical Device Industries.

His roots are in dairy farming in Wisconsin. His travels took him across North America as he worked across multiple manufacturing facilities.

Bill brings strong, hands-on knowledge of Operations Management, Research & Development and Engineering and how these functions interact with Sales & Marketing, Supply Chain, Finance, Industrial Technology Systems and Executive Management.

This has led to successful placements from Salaried Individual Contributors to C-Level in Food & Agri-Business from the Sanford Rose Associates – Madison office. This success has created a satisfied and loyal client base, as evidenced by 60% repeat business, on average.

Value and Commitment, Ethics, Integrity – words that Bill lives by and delivers with passion in his business to his customers.

An alumnus of the University of Wisconsin, Bill, his staff and the Food Industry Group bring knowledge of the industry and an appreciation of the added value in aligning the perfect fit for your organization.

NAPS, Certified Personnel Consultant
NAPS, National Association of Personnel Services

The NAPS Certified Personnel Consultant (CPC) designation is viewed by the business community as a “Seal of Excellence” for the search consultant industry. The Wall Street Journal and Fortune Magazine have both reported that one of the best methods of selecting a search consultant is to ask if they’ve hold an active CPC certification