FOR IMMEDIATE RELEASE:
CEO of Horizon Hospitality – A member of the Sanford Rose Associates® network of offices, Scott Samuels, Featured in Hospitality Technology, Expedia Group Signs Industry-First Agreement to Become Optimized Distributor of Marriott International Wholesale Rates
Plano, TX 9/25/2019
By: Michal Christine Escobar
Expedia Group and Marriott International announced that as part of a new agreement signed in April 2019, Expedia Group will become the exclusive global optimized distributor of Marriott’s wholesale rates, availability, and content to a network of global travel providers, effective October 15, 2019.
To find out what this could mean for the industry as a whole, HT asked Scott Samuels, former hospitality executive and current founder/CEO of Horizon Hospitality, for his opinion on this strategic partnership.
“Strategic partnerships with hospitality giants will continue to shape the future of the hospitality industry,” he explained. “Those companies possessing the most innovative and user-friendly technology will continue to flourish. This unique model is one players of all sizes will be closely watching to determine the impact this could have if they developed similar strategies. Other brands are already jumping on board with similar partnerships to expand their market share, improve internal efficiencies, and solidify their competitive advantageous.”