President of The Kineta Group – A member of the Sanford Rose Associates® network of offices, David Patterson, Featured in The National Federation of Independent Business, How to Create Perfect Email Subject Lines
Plano, TX | 6/12/2017
By: Katie Truesdell
We’ve all ignored or deleted unread emails—but when it’s your own emails going unopened, it’s frustrating.
For many small businesses, opened emails can mean more businesses — especially if you’re sending out an e-blast to customers. A catchy subject line can be the difference between an opened email and one that goes right to the trash.
Whether you’re sending enewsletters to customers, pitching a new client via email, or simply trying to get your daily emails read, try these tips to improve open rates.
“Every market is different,” says David S. Patterson, president and senior practice leader of recruiting firm The Kineta Group. “Engineers may want specifics in their subject lines, while salespeople may like them to be short and punchy. Email 100 people at a time with various subject lines, and track the open rates. You will quickly find out what works best in your particular market.”
Read more: http://www.nfib.com/content/resources/marketing/how-to-create-perfect-email-subject-lines/