{"id":1775,"date":"2017-06-12T17:57:10","date_gmt":"2017-06-12T22:57:10","guid":{"rendered":"http:\/\/sanfordrose.com\/portlandmaine\/president-of-the-kineta-group-david-patterson-featured-in-the-national-federation-of-independent-business\/"},"modified":"2017-06-12T17:57:10","modified_gmt":"2017-06-12T22:57:10","slug":"president-of-the-kineta-group-david-patterson-featured-in-the-national-federation-of-independent-business","status":"publish","type":"post","link":"https:\/\/sanfordrose.com\/shapirosearch\/president-of-the-kineta-group-david-patterson-featured-in-the-national-federation-of-independent-business\/","title":{"rendered":"President of The Kineta Group, David Patterson, Featured in The National Federation of Independent Business"},"content":{"rendered":"

FOR IMMEDIATE RELEASE:<\/p>\n

President of The Kineta Group \u2013 A member of the Sanford Rose Associates\u00ae<\/a> network of offices, David Patterson, Featured in The National Federation of Independent Business, How to Create Perfect Email Subject Lines<\/strong><\/p>\n

Plano, TX | 6\/12\/2017<\/p>\n

By: Katie Truesdell<\/p>\n

We\u2019ve all ignored or deleted unread emails\u2014but when it\u2019s your own emails going unopened, it\u2019s frustrating.<\/p>\n

For many small businesses, opened emails can mean more businesses \u2014 especially if you\u2019re sending out an e-blast to customers. A catchy subject line can be the difference between an opened email and one that goes right to the trash.<\/p>\n

Whether you\u2019re sending enewsletters to customers, pitching a new client via email, or simply trying to get your daily emails read, try these tips to improve open rates.<\/p>\n

\u201cEvery market is different,\u201d says David S. Patterson<\/a>, president and senior practice leader of recruiting firm The Kineta Group<\/a>. \u201cEngineers may want specifics in their subject lines, while salespeople may like them to be short and punchy. Email 100 people at a time with various subject lines, and track the open rates. You will quickly find out what works best in your particular market.\u201d<\/p>\n

Read more: http:\/\/www.nfib.com\/content\/resources\/marketing\/how-to-create-perfect-email-subject-lines\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

FOR IMMEDIATE RELEASE: President of The Kineta Group \u2013 A member of the Sanford Rose Associates\u00ae network of offices, David Patterson, Featured in The National Federation of Independent Business, How to Create Perfect Email Subject Lines Plano, TX | 6\/12\/2017 By: Katie Truesdell We\u2019ve all ignored or deleted unread emails\u2014but when it\u2019s your own emails going unopened, it\u2019s frustrating. For many small businesses, opened emails can mean more businesses \u2014 especially if you\u2019re sending out an e-blast to customers. A catchy subject line can be the difference between an opened email and one that goes right to the trash. Whether you\u2019re sending enewsletters to customers, pitching a new client via email, or simply trying to get your daily emails read, try these tips to improve open rates. \u201cEvery market is different,\u201d says David S. Patterson, president and senior practice leader of recruiting firm The Kineta Group. \u201cEngineers may want specifics in their subject lines, while salespeople may like them to be short and punchy. Email 100 people at a time with various subject lines, and track the open rates. You will quickly find out what works best in your particular market.\u201d Read more: http:\/\/www.nfib.com\/content\/resources\/marketing\/how-to-create-perfect-email-subject-lines\/<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[207,221,222,223,224,225,226],"class_list":["post-1775","post","type-post","status-publish","format-standard","hentry","category-sra-news","tag-david-patterson","tag-david-patterson-executive-search","tag-david-patterson-recruitment","tag-david-patterson-sap-recruiter","tag-david-patterson-tampa-florida","tag-david-patterson-the-kineta-group","tag-sra-recruiter"],"yoast_head":"\nPresident of The Kineta Group, David Patterson, Featured in The National<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sanfordrose.com\/shapirosearch\/president-of-the-kineta-group-david-patterson-featured-in-the-national-federation-of-independent-business\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sanford Rose Associates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sanfordrose.com\\\/shapirosearch\\\/president-of-the-kineta-group-david-patterson-featured-in-the-national-federation-of-independent-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sanfordrose.com\\\/shapirosearch\\\/president-of-the-kineta-group-david-patterson-featured-in-the-national-federation-of-independent-business\\\/\"},\"author\":{\"name\":\"Sanford Rose Associates\",\"@id\":\"https:\\\/\\\/sanfordrose.com\\\/shapirosearch\\\/#\\\/schema\\\/person\\\/e9bae55b203487fb69cc3d521503341d\"},\"headline\":\"President of The Kineta Group, David Patterson, Featured in The National Federation of Independent Business\",\"datePublished\":\"2017-06-12T22:57:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sanfordrose.com\\\/shapirosearch\\\/president-of-the-kineta-group-david-patterson-featured-in-the-national-federation-of-independent-business\\\/\"},\"wordCount\":217,\"commentCount\":0,\"keywords\":[\"David Patterson\",\"David Patterson Executive Search\",\"David Patterson Recruitment\",\"David Patterson SAP Recruiter\",\"David Patterson Tampa Florida\",\"David Patterson The Kineta Group\",\"SRA Recruiter\"],\"articleSection\":[\"SRA News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/sanfordrose.com\\\/shapirosearch\\\/president-of-the-kineta-group-david-patterson-featured-in-the-national-federation-of-independent-business\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sanfordrose.com\\\/shapirosearch\\\/president-of-the-kineta-group-david-patterson-featured-in-the-national-federation-of-independent-business\\\/\",\"url\":\"https:\\\/\\\/sanfordrose.com\\\/shapirosearch\\\/president-of-the-kineta-group-david-patterson-featured-in-the-national-federation-of-independent-business\\\/\",\"name\":\"President of The Kineta Group, David Patterson, Featured in The National\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sanfordrose.com\\\/shapirosearch\\\/#website\"},\"datePublished\":\"2017-06-12T22:57:10+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/sanfordrose.com\\\/shapirosearch\\\/#\\\/schema\\\/person\\\/e9bae55b203487fb69cc3d521503341d\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sanfordrose.com\\\/shapirosearch\\\/president-of-the-kineta-group-david-patterson-featured-in-the-national-federation-of-independent-business\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sanfordrose.com\\\/shapirosearch\\\/president-of-the-kineta-group-david-patterson-featured-in-the-national-federation-of-independent-business\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sanfordrose.com\\\/shapirosearch\\\/president-of-the-kineta-group-david-patterson-featured-in-the-national-federation-of-independent-business\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sanfordrose.com\\\/shapirosearch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"President of The Kineta Group, David Patterson, Featured in The National Federation of Independent Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sanfordrose.com\\\/shapirosearch\\\/#website\",\"url\":\"https:\\\/\\\/sanfordrose.com\\\/shapirosearch\\\/\",\"name\":\"Sanford Rose Associates\u00ae - 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