FOR IMMEDIATE RELEASE:
Scott Samuels, CEO of Horizon Hospitality – A member of the Sanford Rose Associates® network of offices, Featured in US Foods, The ABCs to Generation Z Workers
Plano, TX 4/15/2019
By: Megan Rowe
A tight labor market and record highs in terms of foodservice job openings requires that you do more than stick a “help wanted” sign on your front window. Instead, try turning to Generation Z – the 61 million potential employees born between 1997 and 2012 – to fill server, dishwasher, cook and manager positions. The trick is figuring out how to make your restaurant an employer of choice. Gen Z requires a different approach than earlier generations, according to a recent study by the National Restaurant Association Educational Foundation (NRAEF) and the Center for Generational Kinetics (CGK). They are more pragmatic, prefer one-on-one discussions and seek financial security.
Since Gen Z-ers want to work with friends, offer incentives to current team members who know how to find quality employees. Token finder’s fees for a referral won’t cut it. “You need to make it more financially beneficial to the individual who made the referral, then recognize them for their accomplishment in front of their peers,” says Scott Samuels, CEO of Horizon Hospitality, a nationwide executive search firm based in Overland Park, Kansas. Other incentives that resonate include discounted gym memberships, transportation benefits such as Divvy, and closures on major holidays.