May 1, 2012

PRESS RELEASE – Executive search firm SANFORD ROSE ASSOCIATES® – SAN DIEGO, focusing exclusively on assignments for Life Sciences and Healthcare companies, is proud to announce another successful placement.  Mr. Larry Hansen has been selected for the position of Chief Commercial Officer, for Aviir Inc., a privately owned biotechnology company, founded in 2005 by cardiologists and scientists from the Stanford University School of Medicine, specializing in cardiac disease assessment and funded by leading life science venture capital firms.

Mr. Hansen is an accomplished commercial executive with over 20 years success launching new products, creating new markets and both repositioning and revitalizing pharmaceutical and diagnostic products. Mr. Hansen joins Aviir after serving most recently as the Vice President of Commercial Operations for bioTheranostics, Inc. where he significantly grew their novel diagnostic product into undeveloped markets. Before bioTheranostics, Mr. Hansen had held several senior management positions, most recently as Executive Director, National Sales for Prometheus Laboratories where, under his leadership, they exceeded forecasted sales growth of more than 20% each year.  Mr. Hansen began his career at Proctor & Gamble and Novartis Nutrition.  He holds a BS in Business Administration from the University of Wisconsin and has attended many leadership courses.

Robin Toft, President and CEO of Sanford Rose Associates® – San Diego said: “We are extremely proud to have placed Mr. Hansen into his new role as Chief Commercial Officer for Aviir Inc.  We believe he will make an outstanding contribution to the developing company’s vision and strategic direction and congratulate him on his Chief Commercial Officer appointment.  We look forward to the continued success of both Mr. Hansen and our client, Aviir.”

Aviir, Inc. ( specializes in developing proprietary diagnostic tests that will assist in identifying patients that are truly at high risk for the development of cardiac event.  Aviir’s proprietary TruRisk™ assessments objectively identify, by a simple blood draw, individuals who are at a high risk of cardiac event over the next five years.  The company’s CLIA laboratory, Aviir Heart Laboratories, based in Irvine, California, offers a wide range of additional tests for risk assessment and therapeutic monitoring of cardiovascular disease and related metabolic disorders, including pharmacogenomic and other genetic tests.

Sanford Rose Associates® – San Diego is committed to filling mid to executive-level management positions exclusively in biotechnology, medical device, diagnostic, pharmaceutical and healthcare companies. Sanford Rose Associates® – San Diego is the top performing Life Sciences focused executive search firm within the global Sanford Rose Associates® network, which has 60 offices worldwide and is a member of the International Executive Search Federation (IESF).  We can help bring “A-players” to your organization – please contact President and CEO, Robin Toft at 858-546-4801  (