Long Island Newsday Article Features Sanford Rose Associates – Salt Lake City Owner Peg Newman; “LI Kona Ice franchisees look for off-season options”

Dallas, TX | 1/9/2014

By, Sheryl Nance-Nash, Special to Newsday

Despite the bone-chilling cold temperatures, Kim and Shaun Beymolla are looking for ways to heat up their Kona Ice business.

From March until October, their two colorful, tiki-decorated trucks pump out all things tropical, from the flower leis they give away to their signature shaved ices and Calypso music. As franchisees of Walton, Ky.-based Kona Ice, the Beymollas offer 50 flavors that can be mixed to create thousands of combinations, with prices for the frozen treats ranging from $2.50 to $6.

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“And be creative, says Peg Newman, founder of Sanford Rose Associates in Salt Lake City. The Beymollas already offer sugar-free and dye-free flavors. They can extend the healthy theme by adding fresh juicing and fresh fruit to the menu, and be available at breakfast and lunch times in heavily trafficked areas, she says.”

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