Facial recognition software is growing more prevalent and more accurate. Does it have a place in your hotel? Used properly, it has the potential to increase revenue and provide a better guest experience. Here are a few areas to consider its impact on your business.

Improving Security

Facial recognition software can prevent loss by identifying problematic guests or other persons on the premises. Knowing this technology is in use can add to the peace of mind of your customers, and increase the possibility of security-conscious travelers choosing your hotel. It can also be used if you need to coordinate with law enforcement in the case of an emergency.

Personalizing Service

This technology can be used for everything from check-in to rewards memberships to access control. Today’s consumers expect quick service and become frustrated when asked to wait for just a few moments. Speed them through the process with facial recognition software and you’ve got a real advantage over the competition. Take it a step further by engaging your employees in the process, prompting them to instantly “recognize” and greet guests and personalize the experience for them.

Facilitating Payment

Several companies are working on system that allows payment through facial recognition. Using either the camera provided on a guest’s smartphone or a kiosk provided by the hotel, a departing customer can settle their bill and be on their way, any time of day or night without needing to wait for an employee to check them out.

Gathering Information

Facial recognition can help with identifying populations, evaluating mood, assessing traffic. This data can allow you to allocate resources where they are most needed to keep customers happy and returning. It can also be used when renovating or even rearranging furniture in order to optimize traffic flow.

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