{"id":1058,"date":"2013-12-31T13:35:36","date_gmt":"2013-12-31T19:35:36","guid":{"rendered":"http:\/\/sanfordrose.wpengine.com\/burnettgroup\/?p=1058"},"modified":"2014-01-30T18:06:38","modified_gmt":"2014-01-30T18:06:38","slug":"the-millennial-challenge","status":"publish","type":"post","link":"https:\/\/sanfordrose.com\/burnettgroup\/the-millennial-challenge\/","title":{"rendered":"The Millennial Challenge"},"content":{"rendered":"<p>By the year 2030,\u00a0Millennials, also known as Gen Y (those born in the 80\u2019s and 90\u2019s) will make up 75% of the workforce.\u00a0 The U.S. Bureau of Labor Statistics predicts that by 2015, this hyper-connected and tech-savvy demographic will come close to overtaking the majority representation of the workplace.<\/p>\n<div>\n<p>This should not come as a surprise as it\u2019s been on the horizon for years, but are we prepared for the rise of Millennials?<\/p>\n<p>These new wave of Digital Natives coming through your office doors are not just tech literate; they are accustomed to being connected at any place and at any time. They can\u2019t recall life before the Internet, they\u2019ve always had a cell phone with Caller ID, and they communicate via text and social media more frequently than phone and in-person. Thanks to the rise of mobile, cloud and social media, Millennials are used to flexibility, openness and instantly connecting with people regardless of their location.<\/p>\n<p><strong>Recruiting Millennials<\/strong><\/p>\n<p>About 1.5 million, or 53.6 percent, of bachelor&#8217;s degree-holders under the age of 25 were jobless or underemployed in 2010, the highest share in at least 11 years. The figures are based on an analysis of 2011 Current Population Survey data by Northeastern University researchers relying on Labor Department assessments to calculate the shares of young adults with bachelor&#8217;s degrees who were &#8220;underemployed.&#8221;<\/p>\n<p>This creates a generation acutely aware of the importance of job security and financial responsibility, yet that balances an innate need to do meaningful work and make an impact. They are idealistic, diverse, social and perhaps most importantly, ambitious. They are digitally-enabled, question the status quo, and work on their own terms. You may think that eventually this group will grow up and things will change. You may be right, but in the meantime it is necessary to readjust the way Millennials are recruited, managed, and inspired.<\/p>\n<p>To attract this generation, you must have more than an appealing job posting or creative job description. Take note of how you describe your corporate culture on your organization\u2019s website and social media pages. How compelling is the \u201cJoin Us\u201d section on your website? Consider sharing testimonials from recent hires who can attest to the significant benefits of working for your firm.\u00a0 Share Newsletters or Quarterly Updates with photos from events and cultural initiatives. Contact your city\u2019s Business Journal and investigate \u201cBest Place to Work\u201d awards or accolades to which you could apply. A video with clips from around the office, community, and spotlighting superstars can be an effective way to share \u201cwhy your firm\u201d to prospects considering applying to your organization.<\/p>\n<p><strong>Managing and Engaging Millennials<\/strong><\/p>\n<p>Emily Matchar writes in the Washington Post, <i>\u201cThe current corporate culture simply doesn\u2019t make sense to much of middle-class Gen Y. Since the cradle, these privileged kids have been offered autonomy, control and choices&#8230; They\u2019ve been encouraged to show their creativity\u2026 Raised by parents who wanted to be friends with their kids, they\u2019re used to seeing their elders as peers rather than authority figures. When they want something, they\u2019re not afraid to say so.\u201d<\/i><\/p>\n<p>What Millennials are not used to are constraints of any kind. They need to be creative through their work and their ability to solve problems. They need to be able to work remotely, and have technology that allows them to access information quickly and at all hours of the night. They use social media as a form of communication \u2013 not just socially. Restraining social media access would be suffocating their ability to communicate.<\/p>\n<p>Develop small milestones and incremental titles in order to serve the need for constant career advancement. More than their Baby Boomer parents or Gen X older siblings, Millennials are especially eager to progress in their careers and less willing to wait three to five years for a promotion. This can also provide incremental training that will aid them later with larger career advancement opportunities.<\/p>\n<p><strong>Creating a Millennial-Friendly Culture<\/strong><\/p>\n<p>In numerous studies, Millennials said they would prefer feedback in real time rather than through traditional performance reviews. Millennials are used to speed, multi-tasking, and working on their own schedule; all are ingredients for success if your organization values end results over the process. Make sure Millennials understand the organization\u2019s corporate vision; they are more likely to look for meaning and impact in their work and helping them understand their role in a larger plan gives them a clearer sense of purpose. If a Millennial recommends a new tool that they think would improve working practices, increase productivity and make office life a little easier, strongly consider that tool. Millennials live and breathe technology and they may be able to teach their managers a new thing or two!<\/p>\n<p><strong>Finding People Who Make a Difference<sup>\u00ae<\/sup><\/strong><\/p>\n<p>Creating a multi-generational workforce has always been essential, and it is a tall task when attitudes toward work and careers differ generation to generation. For more than 50 years, Sanford Rose Associates\u00ae has been committed to \u201cFinding people who make a difference\u00ae\u201d for its clients. To learn more about how we can create a thriving multi-generational workforce within your organization, please reach out to your Sanford Rose Associates<sup>\u00ae<\/sup> executive search consultant today.<\/p>\n<p><i>\u2014Karen Schmidt<\/i><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>By the year 2030,\u00a0Millennials, also known as Gen Y (those born in the 80\u2019s and 90\u2019s) will make up 75% of the workforce.\u00a0 The U.S. Bureau of Labor Statistics predicts that by 2015, this hyper-connected and tech-savvy demographic will come close to overtaking the majority representation of the workplace. This should not come as a surprise as it\u2019s been on the horizon for years, but are we prepared for the rise of Millennials? These new wave of Digital Natives coming through your office doors are not just tech literate; they are accustomed to being connected at any place and at any time. They can\u2019t recall life before the Internet, they\u2019ve always had a cell phone with Caller ID, and they communicate via text and social media more frequently than phone and in-person. Thanks to the rise of mobile, cloud and social media, Millennials are used to flexibility, openness and instantly connecting with people regardless of their location. Recruiting Millennials About 1.5 million, or 53.6 percent, of bachelor&#8217;s degree-holders under the age of 25 were jobless or underemployed in 2010, the highest share in at least 11 years. The figures are based on an analysis of 2011 Current Population Survey data by Northeastern University researchers relying on Labor Department assessments to calculate the shares of young adults with bachelor&#8217;s degrees who were &#8220;underemployed.&#8221; This creates a generation acutely aware of the importance of job security and financial responsibility, yet that balances an innate need to do meaningful work and make an impact. They are idealistic, diverse, social and perhaps most importantly, ambitious. They are digitally-enabled, question the status quo, and work on their own terms. You may think that eventually this group will grow up and things will change. You may be right, but in the meantime it is necessary to readjust the way Millennials are recruited, managed, and inspired. To attract this generation, you must have more than an appealing job posting or creative job description. Take note of how you describe your corporate culture on your organization\u2019s website and social media pages. How compelling is the \u201cJoin Us\u201d section on your website? Consider sharing testimonials from recent hires who can attest to the significant benefits of working for your firm.\u00a0 Share Newsletters or Quarterly Updates with photos from events and cultural initiatives. Contact your city\u2019s Business Journal and investigate \u201cBest Place to Work\u201d awards or accolades to which you could apply. A video with clips from around the office, community, and spotlighting superstars can be an effective way to share \u201cwhy your firm\u201d to prospects considering applying to your organization. Managing and Engaging Millennials Emily Matchar writes in the Washington Post, \u201cThe current corporate culture simply doesn\u2019t make sense to much of middle-class Gen Y. Since the cradle, these privileged kids have been offered autonomy, control and choices&#8230; They\u2019ve been encouraged to show their creativity\u2026 Raised by parents who wanted to be friends with their kids, they\u2019re used to seeing their elders as peers rather than authority figures. When they want something, they\u2019re not afraid to say so.\u201d What Millennials are not used to are constraints of any kind. They need to be creative through their work and their ability to solve problems. They need to be able to work remotely, and have technology that allows them to access information quickly and at all hours of the night. They use social media as a form of communication \u2013 not just socially. Restraining social media access would be suffocating their ability to communicate. Develop small milestones and incremental titles in order to serve the need for constant career advancement. More than their Baby Boomer parents or Gen X older siblings, Millennials are especially eager to progress in their careers and less willing to wait three to five years for a promotion. This can also provide incremental training that will aid them later with larger career advancement opportunities. Creating a Millennial-Friendly Culture In numerous studies, Millennials said they would prefer feedback in real time rather than through traditional performance reviews. Millennials are used to speed, multi-tasking, and working on their own schedule; all are ingredients for success if your organization values end results over the process. Make sure Millennials understand the organization\u2019s corporate vision; they are more likely to look for meaning and impact in their work and helping them understand their role in a larger plan gives them a clearer sense of purpose. If a Millennial recommends a new tool that they think would improve working practices, increase productivity and make office life a little easier, strongly consider that tool. Millennials live and breathe technology and they may be able to teach their managers a new thing or two! Finding People Who Make a Difference\u00ae Creating a multi-generational workforce has always been essential, and it is a tall task when attitudes toward work and careers differ generation to generation. For more than 50 years, Sanford Rose Associates\u00ae has been committed to \u201cFinding people who make a difference\u00ae\u201d for its clients. To learn more about how we can create a thriving multi-generational workforce within your organization, please reach out to your Sanford Rose Associates\u00ae executive search consultant today. \u2014Karen Schmidt<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[4,7,8,9,16,182],"class_list":["post-1058","post","type-post","status-publish","format-standard","hentry","category-sra-updates","tag-human-resource-tips","tag-sanford-rose-associates-best-practices","tag-search-industry-insights","tag-sra-update","tag-talent-management","tag-the-millennial-challenge"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Millennial Challenge<\/title>\n<meta name=\"description\" content=\"By the year 2030, Millennials, also known as Gen Y (those born in the 80\u2019s and 90\u2019s) will make up 75% of the workforce. The U.S. Bureau of Labor Statistics\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sanfordrose.com\/burnettgroup\/the-millennial-challenge\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Next Level Marketing Communications\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sanfordrose.com\\\/burnettgroup\\\/the-millennial-challenge\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sanfordrose.com\\\/burnettgroup\\\/the-millennial-challenge\\\/\"},\"author\":{\"name\":\"Next Level Marketing Communications\",\"@id\":\"https:\\\/\\\/sanfordrose.com\\\/burnettgroup\\\/#\\\/schema\\\/person\\\/4e5391e1a140aeb8ff41e5a02236845e\"},\"headline\":\"The Millennial Challenge\",\"datePublished\":\"2013-12-31T19:35:36+00:00\",\"dateModified\":\"2014-01-30T18:06:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sanfordrose.com\\\/burnettgroup\\\/the-millennial-challenge\\\/\"},\"wordCount\":863,\"commentCount\":0,\"keywords\":[\"human resource tips\",\"Sanford Rose Associates best practices\",\"search industry insights\",\"SRA Update\",\"talent management\",\"The Millennial Challenge\"],\"articleSection\":[\"SRA Updates\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/sanfordrose.com\\\/burnettgroup\\\/the-millennial-challenge\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sanfordrose.com\\\/burnettgroup\\\/the-millennial-challenge\\\/\",\"url\":\"https:\\\/\\\/sanfordrose.com\\\/burnettgroup\\\/the-millennial-challenge\\\/\",\"name\":\"The Millennial Challenge\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sanfordrose.com\\\/burnettgroup\\\/#website\"},\"datePublished\":\"2013-12-31T19:35:36+00:00\",\"dateModified\":\"2014-01-30T18:06:38+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/sanfordrose.com\\\/burnettgroup\\\/#\\\/schema\\\/person\\\/4e5391e1a140aeb8ff41e5a02236845e\"},\"description\":\"By the year 2030, Millennials, also known as Gen Y (those born in the 80\u2019s and 90\u2019s) will make up 75% of the workforce. The U.S. Bureau of Labor Statistics\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sanfordrose.com\\\/burnettgroup\\\/the-millennial-challenge\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sanfordrose.com\\\/burnettgroup\\\/the-millennial-challenge\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sanfordrose.com\\\/burnettgroup\\\/the-millennial-challenge\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sanfordrose.com\\\/burnettgroup\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Millennial Challenge\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sanfordrose.com\\\/burnettgroup\\\/#website\",\"url\":\"https:\\\/\\\/sanfordrose.com\\\/burnettgroup\\\/\",\"name\":\"Sanford Rose Associates\u00ae - Burnett Group\",\"description\":\"Finding People Who Make a Difference\u00ae\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sanfordrose.com\\\/burnettgroup\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/sanfordrose.com\\\/burnettgroup\\\/#\\\/schema\\\/person\\\/4e5391e1a140aeb8ff41e5a02236845e\",\"name\":\"Next Level Marketing Communications\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/80cd2587f489585b19887a203da53a423776244d5779e44dad41ffb9f462aa93?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/80cd2587f489585b19887a203da53a423776244d5779e44dad41ffb9f462aa93?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/80cd2587f489585b19887a203da53a423776244d5779e44dad41ffb9f462aa93?s=96&d=mm&r=g\",\"caption\":\"Next Level Marketing Communications\"},\"url\":\"https:\\\/\\\/sanfordrose.com\\\/burnettgroup\\\/author\\\/scott\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Millennial Challenge","description":"By the year 2030, Millennials, also known as Gen Y (those born in the 80\u2019s and 90\u2019s) will make up 75% of the workforce. The U.S. Bureau of Labor Statistics","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sanfordrose.com\/burnettgroup\/the-millennial-challenge\/","twitter_misc":{"Written by":"Next Level Marketing Communications","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sanfordrose.com\/burnettgroup\/the-millennial-challenge\/#article","isPartOf":{"@id":"https:\/\/sanfordrose.com\/burnettgroup\/the-millennial-challenge\/"},"author":{"name":"Next Level Marketing Communications","@id":"https:\/\/sanfordrose.com\/burnettgroup\/#\/schema\/person\/4e5391e1a140aeb8ff41e5a02236845e"},"headline":"The Millennial Challenge","datePublished":"2013-12-31T19:35:36+00:00","dateModified":"2014-01-30T18:06:38+00:00","mainEntityOfPage":{"@id":"https:\/\/sanfordrose.com\/burnettgroup\/the-millennial-challenge\/"},"wordCount":863,"commentCount":0,"keywords":["human resource tips","Sanford Rose Associates best practices","search industry insights","SRA Update","talent management","The Millennial Challenge"],"articleSection":["SRA Updates"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sanfordrose.com\/burnettgroup\/the-millennial-challenge\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sanfordrose.com\/burnettgroup\/the-millennial-challenge\/","url":"https:\/\/sanfordrose.com\/burnettgroup\/the-millennial-challenge\/","name":"The Millennial Challenge","isPartOf":{"@id":"https:\/\/sanfordrose.com\/burnettgroup\/#website"},"datePublished":"2013-12-31T19:35:36+00:00","dateModified":"2014-01-30T18:06:38+00:00","author":{"@id":"https:\/\/sanfordrose.com\/burnettgroup\/#\/schema\/person\/4e5391e1a140aeb8ff41e5a02236845e"},"description":"By the year 2030, Millennials, also known as Gen Y (those born in the 80\u2019s and 90\u2019s) will make up 75% of the workforce. The U.S. Bureau of Labor Statistics","breadcrumb":{"@id":"https:\/\/sanfordrose.com\/burnettgroup\/the-millennial-challenge\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sanfordrose.com\/burnettgroup\/the-millennial-challenge\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/sanfordrose.com\/burnettgroup\/the-millennial-challenge\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sanfordrose.com\/burnettgroup\/"},{"@type":"ListItem","position":2,"name":"The Millennial Challenge"}]},{"@type":"WebSite","@id":"https:\/\/sanfordrose.com\/burnettgroup\/#website","url":"https:\/\/sanfordrose.com\/burnettgroup\/","name":"Sanford Rose Associates\u00ae - Burnett Group","description":"Finding People Who Make a Difference\u00ae","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sanfordrose.com\/burnettgroup\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/sanfordrose.com\/burnettgroup\/#\/schema\/person\/4e5391e1a140aeb8ff41e5a02236845e","name":"Next Level Marketing Communications","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/80cd2587f489585b19887a203da53a423776244d5779e44dad41ffb9f462aa93?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/80cd2587f489585b19887a203da53a423776244d5779e44dad41ffb9f462aa93?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/80cd2587f489585b19887a203da53a423776244d5779e44dad41ffb9f462aa93?s=96&d=mm&r=g","caption":"Next Level Marketing Communications"},"url":"https:\/\/sanfordrose.com\/burnettgroup\/author\/scott\/"}]}},"_links":{"self":[{"href":"https:\/\/sanfordrose.com\/burnettgroup\/wp-json\/wp\/v2\/posts\/1058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sanfordrose.com\/burnettgroup\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sanfordrose.com\/burnettgroup\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sanfordrose.com\/burnettgroup\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sanfordrose.com\/burnettgroup\/wp-json\/wp\/v2\/comments?post=1058"}],"version-history":[{"count":0,"href":"https:\/\/sanfordrose.com\/burnettgroup\/wp-json\/wp\/v2\/posts\/1058\/revisions"}],"wp:attachment":[{"href":"https:\/\/sanfordrose.com\/burnettgroup\/wp-json\/wp\/v2\/media?parent=1058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sanfordrose.com\/burnettgroup\/wp-json\/wp\/v2\/categories?post=1058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sanfordrose.com\/burnettgroup\/wp-json\/wp\/v2\/tags?post=1058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}